VIDEO: UW Foster School of Business - Leaders to Legends - Mark Hadland

Mark Hadland turns up the customer experience to Level 11

23 Feb 2017 Mark Hadland, Founder and CEO of Level 11, is an expert on how people experience brands at a holistic level. On Wednesday, November 30, Hadland presented at Leaders to Legends and explained the journey of Level 11, from a general technology services firm to an experience design engineering firm.

Hadland examined two important case studies—Walt Disney World and the Magic Band, and Philips and the Lumify (a portable ultrasound device)—to explore how Level 11 reimagined the customer journey. By leveraging connected ecosystems, wearable technology, and the Internet of Things, Level 11 was able to transform each stage of the customer experience, from planning to remembrance. Watch the video above to see the full lecture.